Guides
Alt text, explained properly
Practical guides to writing alt text, handling decorative images, and fixing images in WordPress, Shopify and other platforms — with sources for every claim.
- Accessibility Overlays vs Fixing the Source: An Honest Look
What overlays do, why practitioners and the FTC pushed back, what lawsuit data shows, and when a runtime alt text patch is a sensible stopgap.
- Add Alt Text in Webflow, Squarespace and Wix
Step-by-step alt text instructions for Webflow, Squarespace and Wix, taken from each platform's help docs, plus the defaults and gotchas that hide images.
- Alt Text for Charts, Graphs and Infographics
Complex images need a short alt and a long description. How to write both for bar charts, line graphs, maps and infographics, with HTML patterns.
- Alt Text for E-commerce Product Images (With Templates)
How to write alt text for product photos, variants, swatches, lifestyle shots and size charts, plus a review workflow that scales to thousands of images.
- Alt Text for Linked Images, Icons and Buttons
How to write alt text for images inside links and buttons: describe the destination or action, avoid empty links, and handle icons and badges.
- Alt Text for Logos: Header, Partner and Client Logos
The right logo alt text depends on placement: header logos, partner strips, award badges and logos inside links each follow different rules.
- Alt Text for SEO: What Google Actually Says
What Google Search Central says about alt text, filenames and image indexing, what it doesn't say, and how to write alt text that helps search and users.
- Decorative Images and alt=\"\": When Empty Alt Is Correct
When an image should have empty alt text, why a missing alt is worse than an empty one, and how to spot images mislabelled as decorative on your website.
- How to Add Alt Text in Shopify (Products, Files, CSV)
Add alt text in Shopify for product media, theme images and files, update it in bulk with the product CSV, and check that your theme actually outputs it.
- How to Add Alt Text in WordPress (Block Editor & Library)
Add alt text in WordPress: block editor, Media Library, classic editor and featured images, plus why library edits don't update existing posts.
- How to Find Images Missing Alt Text on Your Website
Six ways to find images with missing, empty or weak alt text, from a 10-second console snippet to a full-site crawl, and how to prioritise fixes.
- How to Write Good Alt Text: 15 Before-and-After Examples
A practical method for writing alt text that works for screen reader users, with 15 before-and-after examples across product, chart, logo and icon images.
- The European Accessibility Act and Images: What's Required
What the EAA (Directive 2019/882) requires for images on e-commerce sites, who is exempt, which standard applies, and early enforcement so far.
- WCAG 1.1.1 Non-text Content Explained (With Examples)
WCAG 1.1.1 in plain English: what counts as non-text content, the six exceptions, the techniques and failures auditors use, and what a checker can verify.